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A brief history of graphic design. What was it like in the past?

by Dev Ju
written by Dev Ju

Having history proof and components from 15,000 BC we can agree that some of the first graphic designs in Europe are real monuments and will have value for ages to come.

Symbols in caves, the Blau Monument and others are just some of the first acknowledged graphic designs in history and they have impacted hundreds of generations until today.

Yes, these fragments that are frozen in time are different from what we call today graphic design but they are proof that people needed to express some sort of message into stones, walls and leather in a sense of efficient visual communication.

Talking again of ancient design and history, about 105 AD – 1500 AD is marking the invention of paper, which by any means is the foundation of printing.

A whole millennium later different drawing and characters were made possible to be put for printing. Here’s another milestone in achieving the success along the road to graphic design as we know it today.

Some of the first illustrations in a printed book date back to somewhere between 1450 and 1460.

The Industrial Revolution in 1760-1800 hit hard and pushed new boundaries for graphic design. Lithography has beenlaunched. Machines started doing all the work which before was done only on hand and finally in 1800 the world has welcomed the first printing press. This is a monumental moment in time.

By the start of 1900, Frank Wright released “ The Art and Craft of The Machine”  that has a lot of principles and information valuable to this day.

Colour printing, advertising, the production of products and services doubled, even tripled in the following years, so people were wondering how to sell better, faster and people to be satisfied.

Companies started creating marketing campaigns, colourful posters, banners and billboards to change the whole mindset of consumers. They succeeded in that big time.

Finally, by the start of 1990, a company named Adobe, we all know of it today, created Photoshop. It revolutionized graphic design on everything as we know it today. We witness some of the finest graphics, designs, posters, pictures and photography through the incredible software and it only getting better with every next launch.

People are studying it for years, so they can become specialists in Photoshop and start a high-paid job in a digital agency or a magazine, so they can revisit and remodel all types of designs with this amazing software.

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BizFeatured

How Singapore Sticker Printing Can Help You In Business Marketing Campaign

by Dev Ju
written by Dev Ju

Even after the arrival of plenty of business marketing and advertising techniques, Singapore sticker printing as a marketing tool plays a vital role in advertising business services and products. Cost-effectiveness is the primary reason for the popularity of sticker printing. Even though it is less expensive, it never failed to promote your business and increase your brand recognition. Due to the increasing demand for stickers, it is available in different sizes and forms. Choosing the right label as per your needs is highly essential to reap its benefits ultimately. 

To do so, you need to have a good understanding and skills in the sticker marketing campaign. Stickers might look simple, but it gives a chance to showcase all the vital details about the product to the customers. It means you are communicating with your customers silently yet efficiently. Sticker printing gives you so many benefits for your business. If you are eager to know about them, then read the following section carefully.

What is sticker printing?

One of the highest forms of advertising is the sticker printing. It is an extremely simple, eye-catching, cost-effective, and unique way to get your business or brand in front of the potential audience. It allows you to spread the information about your products, services, and company easily and quickly. Plenty of sticker printing options are there to access for your marketing purposes. 

Key benefits of the sticker printing

With this advertisement technique, you can easily attract more customers and increase your audience base. At present, people used to check the label (sticker) of the products before purchasing because it gives you lots of reliable information to make the right purchase decision. As said before, labels come in different sizes and shapes so that you can use these stickers with various marketing tools to promote your business services and products. 

Since you get a chance to place the sticker on almost anything, it is the most significant benefit of accessing the sticker printing. It also increases the business sales and makes your company stand in the top position. Another great advantage of using stickers to promote your business is cost-effectiveness. It is much cheaper when compared to other promotional tools. Therefore, you can invest your money lesser and take unlimited benefits. 

Almost all business needs specific ideas for marketing products and services. Sticker printing is one of those effective processes, which helps you to achieve your business goals quickly and without spending much. You can use stickers in the way you want to reap numerous advantages. Using technology, you can also access custom sticker printing services. It boosts your artwork significantly.

Sticker printing allows the business owners to express their business and administration in their preferred forms. As a result, you can able to create a need among potential customers and buyers. With the innovative sticker, you can easily attract the attention of the buyers and increase your sales. You can even educate the audience about your business service and boosts their interest in making use of your service. It also enhances your brand exposure and conveys the message/information accurately.

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Featured

Design Proper Business Name Cards With These Tips

by Dev Ju
written by Dev Ju

Name card is very important especially for the exchange of contact information. Even in this technology that makes everyone relies on gadgets for almost everything, a name card is still considered important and even large companies also still use it.

Designing a good design and later send it to a name card printing shop is important so that it can work properly and effectively.

  1. Information

Before anything else, think of what information that you wish to be displayed on the name card. Remember that you shouldn’t put in too much information as it will only make the design of the name card look cluttered. Dismiss information that are less important than the other and only include ones that can truly be beneficial for the recipient of the name card. Commonly, the important information on a name card are name, job title or position in the company, phone number, e-mail address, and company website or social media handle. As you can see, office number and address can be dismissed because they might already be on the website or social media page.

  1. Layout

Try to come up with the layout that accommodates all information that is to be displayed on the name card. Ideally, a name card should be not too cramped but not too loose as well. The information is better to be concentrated in the middle as it will be less of a strain for the reader’s eyes and it will look better than a layout with scattered positioning. In making a layout for a name card, it is better to leave bits of empty spaces around the elements so that people can jot down any extra information. But more than that, leaving this empty space can make your layout design look less crowded and more pleasant.

  1. Card Stock and Dimension

There are a lot of types of card stock that are available to choose from, and they also vary in size. Before you actually start designing your name card, you should first know the dimension of the name card you want to make according to the available card stock. That way, you can design more accurately. Not only that card stock varies in size, it also varies in weight. The heavier it is, the thicker it is. Thicker card stocks tend to create a more elegant and premium look. You should definitely make a decision regarding the type of card stock that suits you best depending on what kind of image or impression you want to exude toward the recipient of your card.

  1. Print Professionally

People make mistakes by trying to print on their own in order to save money. However, their home or office printers sometimes aren’t exactly suitable for a large number of printing and to handle the type of card stock they choose. As a result, they produce low quality name cards that look bad. The mindset of DIY printing for lower cost is actually quite inaccurate, as printing with a reputable printing shop results in a more cost effective expenditure while getting higher quality products.

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